David J. Schwartz: The Power of Big Thinking
David J. Schwartz (1927-1987) was an influential American author, educator, and motivational speaker who left an indelible mark on the personal development field with his groundbreaking book “The Magic of Thinking Big.”
Early Life and Education
Born in Cleveland, Ohio, Schwartz pursued his passion for psychology, earning a bachelor’s and master’s degree from Western Reserve University (now Case Western Reserve University) in 1949 and 1950 respectively. He continued his education at Columbia University, where he obtained his doctorate in psychology in 1953.
Academic Career
Schwartz dedicated much of his professional life to education, joining Georgia State University where he became a professor of psychology and marketing. His expertise and leadership skills led to his appointment as dean of the School of Management and Marketing, where he influenced countless students and colleagues.
”The Magic of Thinking Big”
Published in 1959, Schwartz’s seminal work “The Magic of Thinking Big” became a classic in the self-help genre. The book’s central thesis revolves around the idea that success is directly correlated with how big a person thinks. Schwartz argued that individuals who think big are more likely to achieve big things, while those who think small limit their potential.
Key concepts from the book include:
- The importance of self-confidence and overcoming fear
- Techniques for replacing negative thinking with positive thought patterns
- Strategies for setting ambitious goals and achieving them
- The role of action in turning big thinking into reality
Speaking and Writing Career
Beyond his academic work, Schwartz was a sought-after speaker who delivered presentations to corporations and organizations across the country. He was also a regular contributor to national magazines, sharing his insights on personal development and success psychology.
Legacy
David J. Schwartz’s work continues to inspire readers decades after his passing in 1987. “The Magic of Thinking Big” remains in print and has influenced generations of readers seeking to overcome self-imposed limitations and achieve their full potential. His core message—that thinking big is the first step toward living big—continues to resonate with people from all walks of life who are striving for success and personal growth.