Daniel Lubetzky: Doing the KIND Thing in Business and Beyond
Daniel Lubetzky is a Mexican and American billionaire businessman, philanthropist, and author, best known as the founder and executive chairman of KIND LLC. His career is a testament to the power of social entrepreneurship, demonstrating how businesses can be built not just for profit, but also to create positive social impact.
From Peace to KINDness
Inspired by his father, a Holocaust survivor, Lubetzky embarked on a path of fostering understanding and cooperation. He founded PeaceWorks Inc. in 1994, a “not-Only-for-profit” venture that aimed to build bridges by selling products made through collaboration among people in conflict regions. This experience laid the groundwork for his most successful venture, KIND Snacks.
In 2003, driven by a desire for healthier snack options and a commitment to transparency, Lubetzky launched KIND Snacks. Starting from his basement, he grew KIND into a multibillion-dollar global brand, known for its wholesome ingredients and its mission to make the world a little kinder, one snack at a time.
A Purpose-Driven Leader
Lubetzky’s leadership style is characterized by his unwavering commitment to purpose-driven business. He believes that companies have a responsibility to contribute to society beyond just generating profits. This philosophy is embedded in KIND’s operations, from its transparent ingredient labeling to its philanthropic initiatives through The KIND Foundation.
Beyond KIND, Lubetzky has been actively involved in various social and entrepreneurial ventures. He co-founded the OneVoice Movement, an international grassroots effort to empower moderate Israelis and Palestinians seeking a two-state solution. He is also a New York Times bestselling author of “Do the KIND Thing” and a recurring guest shark on the television show Shark Tank.
A Legacy of Impact
Daniel Lubetzky’s work has earned him numerous accolades and recognition as a leading social innovator. His ability to blend business success with social impact has inspired countless entrepreneurs and demonstrated that it is possible to build a thriving enterprise while making a meaningful difference in the world. He continues to advocate for a more empathetic and inclusive approach to business, leaving a lasting legacy of kindness and positive change.